Aurélien Biard, Product designer
About
From designing interfaces to designing the systems that make them possible
2006–2018
From graphic design to web development
I started in graphic design for print, visual identity and creative projects, before moving into web design and front-end integration. This dual approach lets me connect visual design and technical delivery, building a solid foundation between design and code.
2018–2026
From UI Design to Product Design
I gradually moved into UX/UI and the design of complex digital products, especially business software and data-rich interfaces (E-Frinergy, Winetailors). At CH Studio, I work on a medical data platform, turning technical constraints and complex workflows into clear, consistent interfaces, in close collaboration with developers.
2025–Today
Product Design, Design Systems and AI
Today, I explore the links between Product Design, Design Systems and AI-assisted development. With Asma-ds, I am building a design system conceived as a source of truth shared by designers, developers and AI agents. The next step is Asma-os: applying this approach to a real product.
Skills map
A qualitative reading based on the topics and projects I have worked on in recent years.
- Product designCore expertise
- UX / UI DesignCore expertise
- Design SystemsCore expertise
- Complex SaaS / B2BCore expertise
- UX for data-rich productsStrong skill
- UX ArchitectureStrong skill
- DesignOps / GouvernanceStrong skill
- Front-end / UI engineeringStrong skill
- Design × DevelopmentStrong skill
- PrototypesCore expertise
- UX WritingApplied skill
- AccessibilityApplied skill
- API / Technical cultureApplied skill
- AI for designStrong skill
- AI-ready Design SystemsCore expertise
- Agentic AI for productStrong skill
Scale
- 5Core expertise
- 4Strong skill
- 3Applied skill
- 2Awareness / exposure
Tools & technologies
10+ years of product design / development
Product / UI Design
UI design, prototyping, variables, components, Design System
Design System
Structuring and propagating the system
Documentation
Guidelines, product and Design System documentation
Versioning
Code, guidelines, change tracking, governance
AI Coding
Understanding context, implementation, working with code and the DS
Web / Front-end
Understanding and implementing UI
AI Design
Visual exploration and generation
Containers
Development environment and services
Dev tooling
Git, scripts, commands, workflows
Backend / API culture
Understanding the systems behind interfaces
Product building
Building applications
Career
10+ years of product design / development
March 2025 - October 2026
UX/UI designer
CH Studio
UX/UI designer working with a team of 6 developers and 1 CTO to evolve Sherlock, a medical imaging aggregation tool for GE Healthcare’s marketing, R&D and product development teams.
February 2024 – February 2025
Brand & Product designer
Freelance
After designing and prototyping the E-Frinergy application at Innlog, Frinergy commissioned me to create the company’s brand design, refine the software’s UI kit and the company’s communication.
February 2024 – February 2025
Guest lecturer
Campus Ynov - Nantes
Introduction to UX Design and Figma workshops for first- and second-year students of the Creation & Design bachelor’s programme.
June 2020 - January 2024
UX/UI Designer
Innlog
Designing mobile & desktop prototypes and interactions for SaaS software (E-frinergy, Teewine, Tesfr, etc.) with a team of 6 developers & 1 Product Manager, and designing Prestashop & WordPress themes (team of 1 product owner and 1 developer).
2013 - 2020
Web designer & front-end developer
Innlog
UI Design, UX Design, front-end integration, project management. WordPress & Prestashop expert (theme creation)
Clients: Elec44, Maison Royer Cosmétiques, Pomdapi, Grain de Sail, Comptoir du Poivre, Socramat Fabrication2008 - 20011
Layout designer
Ouest France
Page layout of the daily newspaper for the Nantes, Saint-Nazaire & Angers newsrooms.