Elec44, an online electrical supplies store
Elec44for Innlog
Context
Optimising the shopping experience of a specialist e-commerce site
Launched in 2007 on Prestashop, this online retailer offers competitive prices on electrical supplies. The site also provides advice and tips to help customers choose and install their electrical equipment.
In 2020, Elec44 asked me to carry out a UX audit of its site, which led to a complete redesign focused on the mobile version and a major overhaul of its main navigation.
The team
Aurélien BiardUX/UI designer
In charge of the UX audit and redesign proposal, and support on front-end integration
Elec44Client
Innlog tech teamProduct Owner & dev team Innlog
Collaboration on technical constraints and the feasibility of interfaces and interactions.
Deliverables
UX audit, web performance audit
Understanding mobile usage and proposing changes to the add-to-cart modals and the standard Prestashop checkout flow
Mobile & desktop Prestashop prototypes
A complete UI kit for front-end developers
Higher mobile average basket
A few months after launch, a notable increase in the average basket.
Tasks & achievements
UX audit
A UX audit is an evaluation method for live interfaces. It assesses the ergonomics and usability of a platform and its features, based on Bastien & Scapin’s criteria.
Web performance audit
An in-depth analysis of the website to assess its efficiency, speed and user experience. It identifies the site’s strengths and weaknesses and provides recommendations & opportunities to improve it.
Ideation & prototypes
Creating a dedicated UI kit & interactive mobile & desktop prototypes of the site with simulated user journeys.
UX as a lever for concrete gains in commercial performance.
An efficient shopping experience does not rely on the interface alone: it also depends on understanding usage, smooth navigation and a simple journey. For Elec44, the UX audit and performance analysis identified concrete improvements, especially on mobile, resulting in a higher average basket.