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Aurélien Biard Interface designer

Lucky, a mascot for the Frenchies restaurant

Luckyfor Frenchies Bistro & BreweryBrand designTone of voice

Context

Frenchies, brewery, restaurant & bakery in Sydney

Frenchies brings Parisian bistronomy culture to the Australian table, both on the plate and in the glass. It is the adventure of 2 passionate Frenchmen in Sydney, entrepreneurs who created a restaurant, a micro-brewery with award-winning craft beers and a bakery-patisserie at The Cannery Rosebery, Newton, Sydney. After a chance meeting on Fitzroy Island in Australia, we worked together on this project a few years later.

Three versions of the Frenchies logotype (bistro, brewery, bakery) and their colours: #c9c3b7, #f18176, #e4a31c
Round Frenchies Bistro & Brewery sign hanging in the dining room

The team

  • Aurélien BiardBrand designer

  • Vincent De Soyres & Thomas CauquilBrewers, restaurateurs, chefs & entrepreneurs

Tasks & achievements

  1. Creating a logotype

    Adaptable to the 3 businesses

    Suite Adobe

  2. Creating a mascot

    Lucky, the French bulldog, a mascot animated with Figma components

    Figma

  3. Brand territory

    Creating a brand territory presented on Zeroheight to make the assets easier to share

    FigmaZeroheight
Lucky: variations of heads, postures and accessories. 10 faces and 10 body positions for 100 possible illustrations
“Fresh harvest at Frenchies” poster with Lucky and hop leaves
Glass of lager engraved with the Lucky logo
Glass of dark beer engraved with the Lucky logo

Giving a brand a personality by building a visual universe true to its identity.

In English, “Frenchie” is also the name for the French bulldog, and Vincent & Thomas were keen on this mascot spirit for their venue. Two key words also inspired the work: elegance and seduction.

The venue has now been open for 10 years.