Innlog — Growing design, from websites to business software
Innlogfor Innlog
Context
From web design to Product Design: a journey at the heart of digital products
At Innlog, a company specialising in digital solutions for logistics, I first worked as a web designer and front-end integrator, before moving into UX/UI Design within a team of developers. This path led me to work on e-commerce sites as well as SaaS business software.
Approach
Designing interfaces suited to users’ needs and constraints, while ensuring visual and functional consistency across products and making them easier for technical teams to build.
Client examples
Tasks & achievements
Product Discovery
Clarifying users’ needs, expectations and constraints to frame the problem to solve.
UX Design
Analysing journeys and interfaces, running heuristic audits and competitive analyses.
UI Design & Design System
Designing UI kits from brand guidelines, then creating and maintaining the Innlog Design System.
Prototyping
Designing desktop and mobile prototypes for showcase sites, e-commerce sites and SaaS business software.
Front-end integration
Turning interfaces into HTML/CSS, notably on PrestaShop and WordPress.
Challenges
A cross-cutting approach to digital products: from understanding the need to designing the interface, all the way to its integration. Working directly with developers helped me build a design practice attentive to usage, interface consistency and technical constraints alike.
The key takeaway
From web design to Product Design: connecting an understanding of usage, interface design and technical integration to build consistent, usable digital products.