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Aurélien Biard Interface designer

E-Frinergy, an energy optimisation platform

E-frinergyfor FrinergySaaSBrand design

Context

Identity & creation of an energy monitoring platform

Frinergy develops solutions for monitoring and optimising energy performance. For the e-Frinergy project, the challenge was to build a consistent visual identity and design the interfaces of a business application that makes energy data more readable and usable.

My work combined Brand Design and UX/UI design, with the goal of giving the product a recognisable identity and translating business needs into a clear, consistent and functional digital experience.

The team

  • Aurélien BiardUX/UI designer

    Art direction, visual identity, interface design and application prototyping.

  • Thomas LeclercqDirector, Frinergy

    Discussions on the product vision, business goals and client expectations.

  • Innlog tech teamProduct Manager & dev team Innlog

    Collaboration on technical constraints and the feasibility of interfaces and interactions.

Deliverables

  • Frinergy visual identity.
  • Complete brand guidelines.
  • UI Kit for the e-Frinergy application.
  • Interface mockups.
  • Application prototypes.
  • Design materials to ease discussions between stakeholders and the development team.

Tasks & achievements

  1. Brand Design

    Defining the visual identity and its graphic universe.

  2. Brand guidelines

    Formalising the usage rules for the brand and its visual elements.

  3. UX/UI design

    Structuring the e-Frinergy application’s interfaces and seeking a clear experience for users.

  4. UI Kit

    Creating a set of components and interface elements consistent with the brand identity.

  5. Prototyping

    Building prototypes to make journeys tangible, explore interactions and ease discussions with the client and the tech team.

  6. Design–development collaboration

    Adjusting proposals with Innlog’s CEO and developers to reconcile design intent, business needs and implementation constraints.

Blue Frinergy business card on a light surface
Frinergy business cards, blue front and orange back
Frinergy landing page on a desktop and a laptop
e-Frinergy application on a desktop screen, login page
e-Frinergy dashboards on a computer and a second screen

Key takeaway

The work received very positive feedback from the client and e-Frinergy users. It set a consistent visual framework for the product and made its experience tangible through interfaces and prototypes shared with the teams.

This assignment shows my ability to work from brand identity to digital product design, ensuring continuity between image, user experience and technical delivery.